Major review of tourism development potential of heritage and antiquities assets throughout Saudi Arabia and preparation of a 15 year strategy for heritage tourism development.
Waters Economics team members were the lead economist, responsible a major Survey of heritage and antiquities assets throughout the Kingdom and a review of tourism development potential of some assets. The study also reviewed overall tourism development trends and strategies of national and local tourism agencies and developed a new 15 year strategy for heritage tourism in Saudi Arabia.
The team also led a 5-day workshop for 25 Saudi officials in heritage and antiquities, planning, economic development and tourism agencies to align policies and garner support for the new strategy.
Asset Audit | Comparative Advantage | Strategic Planning