Feasibility assessment for three new tourism proposals on Lantau Island, Hong Kong. Lantau Island is emerging as a new tourism cluster, building on its unique natural assets, proximity to the Airport and existing attractions like Hong Kong Disneyland.
Waters Economics, working with Arup, was responsible for the market positioning and feasibility of two spa and resort visitor accommodation proposals and a review of the market positioning for the potential extension to the Cable Car attraction.
The approach included comprehensive market consultation for each identified market segment as well as an examination of policy, benchmark developments and potential competition in order to shape the unique accommodation product, market positioning and demand.
Market Assessment | Demand Forecasting | Market Positioning